An introduction to 'Big Content'

Most companies have discovered the value in crunching enterprise-related data, yet the largest source of potential insight remains largely untapped. That's next frontier for the business intelligence trend and it's called 'Big Content'.

The age of information overload is slowly drawing to a close. The enterprise is finally getting comfortable with managing massive amounts of data, content and information. The pace of information creation continues to accelerate, but the ability of infrastructure and information management to keep pace is coming within sight. Big data is now considered a blessing rather than a curse. Even so, managing information is not the same as fully exploiting information. While ‘Big Data’ technologies and techniques are unlocking secrets previously hidden in enterprise data, the largest source of potential insight remains largely untapped. Unstructured content represents as much as eighty per cent of an organisations total information assets. While Big Data technologies and techniques are well suited to exploring unstructured information, this ‘Big Content’ remains grossly underutilised and its potential largely unexplored.

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