An airtight online retail plan

The new online battleground for the consumer’s wallet is a minefield of risks for e-tailers and pushing through a half-baked plan can do more damage than good.

There is no denying the value and importance of a company’s online presence, especially in today’s economic climate. While many bricks & mortar retailers are feeling the pinch of cautious consumer spending, online retailers such as eBay are performing very well, and expect record sales in the lead up to Christmas.

According to its Secure Insights report, online payment system PayPal has forecasted Australia’s online commerce will reach $30 billion by the end of the year, having grown 11 per cent over the last year.

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