Aldi and Lidl take a chunk out of Tesco’s pie

Once upon a time it seemed as if Britons would soon be buying everything from Tesco. But Aldi and Lidl have sparked an aggressive price war, and the incumbent’s response has been shaky at best.

Not long ago, Tesco dominated the supermarket sector in Britain. It had pioneered the strategy of “pile e’m high, sell e’m cheap”. It was Britain’s largest private sector employer, and became the world’s second largest retailer measured by profits and revenue. It seemed inevitable that before long we would all be buying everything from Tesco.

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