A Telstra-free way forward for the AFL

If the AFL were to create its own digital platform, it could cut Telstra out of the equation, giving itself more freedom to prepare for the upcoming wave of digital change.

The American NFL struck an online sports broadcast milestone last week. Just over 2 million unique viewers tuned into the internet live stream of the Superbowl, making it the most-watched single-game sporting event online.

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