A high stakes brand merger for Clinton and Obama

Hillary Clinton and Barack Obama's political fates are fused together in a complicated brand partnership. The former rivals need each other to succeed and so a delicate endorsement is on the way.


After he won the Democratic crown in 2008, Barack Obama told friends that if Hillary Clinton succeeded him as president, “I will have failed”. Things have come a long way since then. Now Obama and Clinton will sink or swim together.


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