A costly case of export jitters

Australian family businesses are floundering in the international marketplace. While other countries dominate, just 5 per cent of Australian family businesses sales come from overseas.

A global PricewaterhouseCoopers report shows that Australian family businesses are way behind their counterparts in other parts of the world. According to the report Australian family businesses just don’t want to be part of the global economy. They don’t want to leave their comfort zone and are focused on the domestic market, which crimps any growth. A pity as so many would have export potential.

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