3 reasons Better Place’s EV strategy is flawed

The departure of Evan Thornley from the top job at Better Place is another sign the EV business is struggling – and given it's about 10 years too early to market, it's not hard to see why.

Electric vehicle business Better Place has hit the headlines in the past week due to the departure of Australian CEO Evan Thornley, just three months after he was promoted to the top job. This news, when combined with the pull-back of operations to just Israel and Denmark, and the surprise dumping of the company’s charismatic founder, Shai Agassi prior to Thornley’s appointment, suggests the company’s bold vision is now starting to come up against grim realities. 


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