Why investors should monitor their customer journeys

Investor lessons to be heeded from Telstra, Coca-Cola, Coles and Caltex.

Key take-out: Various developments across the retail sector are worth noting, and some have potential ramifications for investors.

Key beneficiaries: General Investors. Category: Strategy. 

For many years I have been reminding Eureka readers to monitor their own personal experiences with the companies they invest in.

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