How Apple is similar to IKEA

Despite selling completely different merchandise, IKEA and Apple share startling similarities, with both succeeding at disrupting the market and changing the way we shop.

“Within five years after discount retailing pioneer Korvette’s opened its first store in 1957, over a dozen copycat discounters had emerged. In contrast, the giant discount furniture retailer IKEA has never been copied. The company has been slowly rolling its stores out across the world for [close to 50] years; and yet nobody has copied IKEA.

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