A Netflix reality check

America's favourite subscription video service won't conquer Australia without a struggle and will have to learn to play by local rules. The poster child of on-demand content is unlikely to be an immediate hit.

It's been on the cards for several years but US streaming video giant Netflix is finally coming to Australia in March. Up to 200,000 Aussies already sneak into the US all-you-can-eat library of movies and TV shows, but that doesn't mean that we'll embrace a local Netflix with open arms.

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