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Super Retail Group Limited (ASX:SUL)

ALERT: Price-sensitive ASX Announcement for SUL
Current share price for SUL : $13.510 1.25 (10.20%)+
Announcement
Release
11 Jun 2026 7:30AM
Price at Release
$12.260
Full Release
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Summary
Super Retail Group Limited announced a comprehensive five-year strategy to expand its market presence across auto, sport, and outdoor categories, aiming to increase its share in a $65 billion market. The strategy focuses on expanding product ranges and store formats within its key brands, including Supercheap Auto, Rebel, BCF, and Macpac. It plans to increase its store network from 790 to over 900 by 2031, concentrating on underrepresented regions. A significant part of this strategy includes the Ignite transformation program, targeting enhanced innovation, cost efficiency, and better customer engagement. Ignite is anticipated to deliver $75 million in annual cost savings by FY29, funded within an existing capital expenditure budget.
Key Points
  • Super Retail Group released a five-year growth strategy.
  • The strategy aims to capture a greater share of a $65 billion market across auto, sport, and outdoor categories.
  • Plans include expanding Supercheap Auto's range and introducing new store formats.
  • Rebel will focus on regional growth and optimizing its product range.
  • BCF is rolling out superstores and large-format stores to access the 4WD market.
  • Macpac is increasing its store network and focusing on product innovation.
  • The store portfolio is projected to grow from 790 to over 900 by 2031.
  • The Ignite transformation program will enhance innovation and cost efficiency.
  • Ignite will invest in capabilities and improve processes across five pillars: Customer, Team, Flow, Value, and Foundation.
  • Expected cost savings from Ignite are $75 million per annum by FY29.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.