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Sportshero Limited (ASX:SHO)

ALERT: Price-sensitive ASX Announcement for SHO
Current share price for SHO : $0.036 -0.004 (-10%)+
Announcement
Release
30 Jul 2026 9:26AM
Price at Release
$0.040
Full Release
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Summary
On July 30, 2026, SportsHero Limited announced the expansion of its agreement with XLSMART, Indonesia's third largest telecommunications provider, for the distribution of its HeroPlay mobile casual gaming product. The partnership will leverage XLSMART's 73 million customer base with full marketing support, allowing users to access a range of mobile games via subscription. This strategic move, following the prior success of HeroPlay in Indonesia, is part of SportsHero's broader plan to penetrate the Southeast Asian market. The integration work for HeroPlay will commence immediately, with the goal of generating revenue by the September quarter of 2026. Expected gross margins from HeroPlay range from 32% to 85%, validating SportsHero's strategy to expand its presence through telco partnerships in the region.
Key Points
  • SportsHero expands agreement with XLSMART to rollout HeroPlay with full marketing support.
  • XLSMART, the third largest Indonesian telco, will distribute HeroPlay to its 73 million customers.
  • HeroPlay offers over 1,000 mobile game titles with subscription options.
  • Integration work begins immediately, targeting first revenue by the September quarter.
  • SportsHero anticipates gross margins between 32% and 85% for HeroPlay.
  • The agreement with XLSMART validates SportsHero's SE Asian expansion strategy.
  • Partnership follows the success of HeroPlay in Indonesia and the iGV.Com platform.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.