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PlaySide Studios Limited (ASX:PLY)

ALERT: Price-sensitive ASX Announcement for PLY
Current share price for PLY : $0.091 -0.002 (-1.63%)+
Announcement
Release
15 Oct 2026 8:17AM
Price at Release
$0.092
Full Release
download
Summary
PlaySide Studios Limited announced that it has signed a global publishing agreement with Stockholm-based developer Laser Rabbit for its debut game, The Magician’s Hand, a story-driven 2.5D puzzle platformer set in a dark, hand-drawn Victorian London world. PlaySide said the title has already shown strong pre-launch traction through millions of social media views, has earned early industry recognition including Best Pitch at The Great Summer Pitch 2026 and Best Visuals at the Umeå Game Conference, and is scheduled for release on PC and console in early calendar year 2029. Under the agreement, PlaySide will provide development advances linked to technical and creative milestones, oversee global publishing, marketing and distribution, and offer technical development support as needed, in return for a share of net revenue from game sales; total pre-launch investment across milestones, support and marketing is expected to be in the low to mid single-digit millions of Australian dollars. The announcement also highlights Laser Rabbit’s animation-focused founding team and positions the deal within PlaySide’s broader publishing strategy of funding and supporting third-party games from independent studios.
Key Points
  • PlaySide Studios signed a global publishing agreement with Stockholm-based developer Laser Rabbit for The Magician’s Hand.
  • The Magician’s Hand is a story-driven 2.5D puzzle platformer with hand-drawn animation set in Victorian London.
  • The game has generated millions of social media views before launch, indicating strong early audience traction.
  • The title has won Best Pitch at The Great Summer Pitch 2026 and Best Visuals at the Umeå Game Conference.
  • Laser Rabbit’s founding team brings more than 25 years of animation, storytelling and art direction experience.
  • PlaySide will provide development advances tied to technical and creative milestones.
  • PlaySide will manage global publishing, marketing and distribution and provide technical development support where needed.
  • PlaySide will receive a share of net revenue from the game’s sales.
  • Total pre-launch investment is expected to be in the low to mid single-digit millions of AUD.
  • The game is targeted for release on PC and console in early CY2029.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.