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Myer Holdings Limited (ASX:MYR)

ALERT: Price-sensitive ASX Announcement for MYR
Current share price for MYR : $0.205 -0.045 (-18%)+
Announcement
Release
27 Jul 2026 8:39AM
Price at Release
$0.250
Full Release
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Summary
Myer Holdings Limited's FY26 Trading Update reveals a challenging economic environment impacting performance, with total sales reaching $4,089 million, a 11.3% increase. Despite a volatile retail context due to inflation, interest rate hikes, and weak housing markets, Myer achieved a 0.7% increase in comparable sales and improved loyalty engagement. The company focused on strategic growth through customer loyalty programs, brand expansion, and omni-channel developments. Although operational gross profit grew, heightened promotional activities and macroeconomic factors posed challenges. Myer continues to optimize its distribution network and integrate recently acquired brands, aiming to strengthen its market position and shareholder value.
Key Points
  • Total sales increased by 11.3% to $4,089 million.
  • Comparable sales grew by 0.7%.
  • Record customer loyalty engagement with 5.3 million active members.
  • Launched Myer Media Network and new Marketplace platform.
  • Integrated Myer Apparel Brands and sass & bide, Marcs, and David Lawrence.
  • Faced macroeconomic challenges like inflation and interest rate hikes.
  • Operational gross profit increased by approximately 13.8% to 14.3%.
  • Continuous store network optimization and expansion of product offerings.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.