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Merino & Co. Limited (ASX:MNC)

ALERT: Price-sensitive ASX Announcement for MNC
Current share price for MNC : $0.095 -0.025 (-20.83%)+
Announcement
Release
18 Nov 2025 10:32AM
Price at Release
$0.120
Full Release
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Summary
Merino & Co. Limited, an Australian merino wool apparel company, has announced a new distribution agreement with a Shanghai-based omni-channel distributor. This agreement, which includes an annual sales commitment of CNY ¥7 million (approximately A$1.5 million), is aimed at strengthening the company's presence in China's luxury apparel market. This follows a previous agreement with Jiangsu BINJORA Era Garment & Apparel Co., Ltd. Together, these agreements will expand Merino & Co.'s reach into China's US$14.89 billion luxury fashion market and help scale distribution and increase brand visibility. The company will sell its full product suite under the 'Merino & Co.' brand, maintaining full ownership of all intellectual property while facing no significant upfront capital obligations. The Managing Director, Ms. Fiona Yue, highlighted the potential for rapid and responsible brand growth in China.
Key Points
  • New distribution agreement with a Shanghai-based distributor.
  • Annual sales commitment of CNY ¥7 million (A$1.5 million).
  • Merino & Co. products to be sold across China's luxury fashion market.
  • Agreement expands access to China's US$14.89 billion luxury market.
  • No significant upfront capital obligations.
  • Full intellectual property ownership retained by Merino & Co.
  • Existing agreement with Jiangsu BINJORA Era Garment & Apparel Co.
  • Position to scale and increase brand visibility in China.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.