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Kogan.com Ltd (ASX:KGN)

ALERT: Price-sensitive ASX Announcement for KGN
Current share price for KGN : $4.170 0.73 (21.22%)+
Announcement
Release
26 May 2026 8:33AM
Price at Release
$3.440
Full Release
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Summary
Kogan.com Ltd's business update for May 2026 highlights significant growth in sales, earnings, and operating leverage for the 10 months ending April 30, 2026. Kogan.com achieved gross sales growth of 18.2%, revenue growth of 18.1%, and gross profit growth of 19.5%, driven by an increase in active customers and expansion in platform-based sales. The adjustment in marketing strategy and cost management significantly contributed to these results, with Adjusted EBITDA and EBIT increasing by 32.0% and 43.2%, respectively. Additionally, Mighty Ape showed improved financial performance by shifting to a high-margin, capital-light model, despite the reduction in certain product categories. Overall, the Kogan Group reported a 13.2% increase in gross sales to $875.6 million and a 6.0% increase in revenue to $433.7 million, with strong customer growth and improved margins across the board.
Key Points
  • Kogan.com gross sales grew by 18.2%
  • Revenue increased by 18.1%
  • Gross profit growth of 19.5%
  • Adjusted EBITDA increased by 32.0%
  • Mighty Ape shifted to a high-margin model
  • Group gross sales increased by 13.2%
  • Active customers increased by 4%
  • Group Adjusted EBIT increased by 25.4%
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.