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Helloworld Travel Limited (ASX:HLO)

ALERT: Price-sensitive ASX Announcement for HLO
Current share price for HLO : $1.460 -0.21 (-12.57%)+
Announcement
Release
21 Oct 2025 9:30AM
Price at Release
$1.670
Full Release
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Summary
Helloworld Travel Limited announced the complete acquisition of Mobile Travel Holdings (MTA), a mobile travel agency business based on the Gold Coast, Australia. HLO had initially acquired a 50% stake in MTA in 2017 and has now acquired the remaining 50% for approximately $36 million, bringing their total investment to about $50 million. This acquisition is expected to add an additional $440 million to Helloworld's Total Transaction Value (TTV) annually. Founded in 2000 by Karen and Roy Merricks, MTA is a leading mobile retail travel broker operation in Australia with over 60 personnel and around 450 home-based travel agent advisors. Following the acquisition, Lesley Owen was appointed as Group General Manager of MTA.
Key Points
  • Helloworld Travel Limited acquires 100% stake in Mobile Travel Holdings.
  • Initial 50% stake acquired in FY17 for $14.2 million.
  • Remaining 50% acquired in 2025 for approximately $36 million.
  • Total investment in MTA amounts to approximately $50 million.
  • Acquisition expected to add $440 million annually to Total Transaction Value.
  • MTA is a successful mobile travel broker operation founded by Karen and Roy Merricks.
  • Lesley Owen appointed as Group General Manager of MTA.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.