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HitIQ Limited (ASX:HIQ)
ALERT: Price-sensitive ASX Announcement for HIQ
Current share price for HIQ : $0.006 -0.014 (-70%)+
Release
20 Nov 2025 10:07AM
Price at Release
$0.020
Full Release
Summary
HITIQ Limited has launched its PROTEQT™ North American market strategy by appointing Rick Shultz as the exclusive distributor for Canada. The strategy aims to penetrate the substantial Canadian hockey market through a dual-channel approach, targeting both institutional and consumer segments. This move comes as Canada, the second-largest hockey market globally, shows a strong culture of athlete safety and concussion prevention. The launch includes an immediate commercial momentum with a founding order and pilot program, showcasing PROTEQT™'s market potential. With a production capacity planned to scale up to 100,000 units in 2026, HITIQ is well-positioned for growth in North America.
Key Points
- PROTEQT™ North American Launch with a dual-channel approach.
- Rick Shultz appointed as the exclusive Canadian distributor.
- Canada has over 600,000 registered hockey players.
- Immediate commercial momentum with founding order.
- Pilot program deployed at elite-level hockey.
- Production capacity planned for 100,000 units in 2026.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.
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