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Elixinol Wellness Limited (ASX:EXL)

ALERT: Price-sensitive ASX Announcement for EXL
Current share price for EXL : $0.007 0 (0%)+
Announcement
Release
15 May 2026 9:05AM
Price at Release
$0.007
Full Release
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Summary
Elixinol Wellness Limited, a leading sustainable nutrition and wellness company, announced a national rollout of its premium wellness brand, The Healthy Chef, across Priceline stores in Australia. This partnership reflects Priceline's strategy to expand its health and wellness category offerings. The rollout is set to begin in July 2026, covering approximately 410 stores with top-performing products, including The Healthy Chef's Metabolic Burn, which has been nominated for Best New Product Development at the Hive Awards. A second rollout stage is expected in early 2027, potentially expanding the product range and store penetration depending on demand. This collaboration is anticipated to boost revenue and brand awareness, leveraging Priceline's strong female customer base.
Key Points
  • National rollout of The Healthy Chef into Priceline stores
  • The Healthy Chef product range includes top-performing proteins and supplements
  • Metabolic Burn nominated for Best New Product Development at the Hive Awards
  • Stage One rollout in July 2026 across approximately 410 stores
  • Expected significant revenue uplift for The Healthy Chef
  • Stage Two in early 2027 may include range extensions and increased penetration
  • Priceline focuses on expanding health and wellness category
  • Partnership to enhance brand awareness and diversify revenue streams
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.