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Adore Beauty Group Limited (ASX:ABY)

ALERT: Price-sensitive ASX Announcement for ABY
Current share price for ABY : $0.280 -0.58 (-67.44%)+
Announcement
Release
24 Feb 2026 8:18AM
Price at Release
$0.860
Full Release
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Summary
Adore Beauty Group Limited reported strong growth in the first half of FY26, achieving a record underlying EBITDA of $4.1 million, up 14.5% from the previous year. Revenue increased by 8.7% to $111.9 million, supported by retail expansions and high-performance Black Friday sales. The company significantly improved its marketing efficiency, cutting acquisition costs by 56%, while the iKOU brand saw robust growth across multiple channels. The opening of 10 new retail stores increased the network to 18 stores, contributing to a positive operating cash flow of $8.2 million. Adore Beauty remains on track to meet its FY26 EBITDA margin guidance of 3-4%, focusing on its omni-channel strategy and expanding its retail footprint.
Key Points
  • Record Underlying EBITDA of $4.1 million on a pre-AASB 16 basis.
  • Revenue increased by 8.7% to $111.9 million due to retail stores and successful Black Friday sales.
  • Marketing efficiency reached record levels, with acquisition costs reduced by 56%.
  • Gross margin slightly decreased due to promotional activities during Black Friday.
  • The iKOU brand showed strong revenue growth across all channels.
  • Ten new retail stores were opened, expanding the network to 18 stores.
  • A positive operating cash flow with $8.2 million cash-at-bank as of 28 December 2025.
  • Adore Beauty is on track to achieve its FY26 Group underlying EBITDA margin guidance of 3-4%.
  • Adore Rewards loyalty program contributed 78% of sales in H1 FY26.
  • The Adore Beauty app accounted for 35% of online sales.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.