Who gets trampled in supermarket wars?

Investors should be prepared to pay a “god premium” for supermarkets stocks .. and the inverse for suppliers.

The supermarkets control the profits for Australia’s most-loved food and drink brands and the aggressive expansion plans outlined by Coles and Woolworths would have sent a shudder through the industry.

The $2 billion plus expansion plan will see Coles and Woolworths tighten their choke on the market with the former opening 70 new mega-supermarkets and the latter adding 108 new stores across its portfolio of retail brands.

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