Will REA Group dominate Domain?

REA Group's share price has fallen 20% from its peak as Domain takes market share. But there's only so much real estate agents can do to restrain this advertising powerhouse.

You’ve probably fallen for the ‘suggestive selling’ sales tactic at some point (I know I have). You commit to buy something, then the sales assistant will suggest another item – usually much less expensive – to accompany it. The classic example is the suit and tie; a $50 tie doesn’t seem expensive after you’ve committed to purchasing a $500 suit.


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