Zynga's IPO halo

Zynga's close relationship with Facebook could potentially provide a handy halo effect that will attract investors, despite its social network peers riding a rocky post-listing path.

Online gaming platform Zynga is set to go public in two weeks and the company is apparently taking steps to ensure that its IPO doesn’t follow the same route as the one traversed by Groupon and Pandora.

The first step in that strategy has seen Zynga cut its valuation from $US14.05 billion to $US9 billion and it looks like the company is also planning to offer a greater share of its stock to the public.

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