Working in smarter spaces
With the shift to activity-based working (hot-desking) well under way in many corporate offices, designers are turning to co-working spaces for their ability to foster innovation and retain staff, according to Hassell principal Steve Coster.
Mr Coster, a guest speaker at the coming Coworker Conference Australia, said Hassell helped design one of Australia's first dedicated co-working businesses, the two-year old Hub in Melbourne.
The Hub is a shared workspace that encourages collaboration between its 730 members, who pay between $20 to $600 monthly to use the Bourke Street-based centre.
Unlike serviced offices, collaborative work spaces focus on connecting individuals to a broader community of interest while providing financially and spatially flexible office environments.
The Hub, a popular haunt of creative professionals, lists staff from NAB, AMP, Deloitte and RMIT on its books and hosts talent from online crowdfunding platform Pozible and the new Twitter-like company communications feed, Yammer.
Collaborative office environments such as the Hub, Deskwanted and Inspire9 were one element of new way of working "pointing in the direction of smarter use of space and resources," Mr Coster said.
A typical collaborative office environment allowed workers to be more fluid and intensive in their use of space, a trend that if broadly adopted would alter the building size and location requirements of large companies, he said.
Hub founder Brad Krauskopf said the business was expanding into a 1200 sq m office at 101 William Street in Sydney's Darlinghurst in May. It was also adding another floor to its Melbourne operation within the next few months and discussions were under way for a venue in Adelaide, he said.
The Hub's membership covered 50 different industry disciplines that spanned four generations, Mr Krauskopf said. "We see ourselves as being in the business of creating networks for members. It's about collaboration, connections and innovation," he said.
Deloitte's chief edge (as in innovation) officer, Pete Williams, said the company's research showed that richer face-to-face encounters between employees and clients helped businesses solve problems and be more creative.
Deloitte staff used the Hub because it helped them understand "what future work spaces will look like", Mr Williams said. "How they drive collaboration is very different to what you see in a traditional workplace."
Others have also picked up on the flexible office trend. Diversified property trust GPT recently invested $6 million in Silicon Valley start-up LiquidSpace, which provides a platform for businesses to farm out idle work space.
The Coworker Conference Australia will take place in Melbourne this Friday and Saturday.
Frequently Asked Questions about this Article…
Collaborative work spaces, or co‑working spaces, focus on connecting individuals to a broader community of interest while offering financially and spatially flexible office environments. Unlike traditional serviced offices that primarily rent space and services, co‑working emphasises collaboration, networking and informal innovation between members.
Designers and firms say co‑working is gaining traction as activity‑based working (hot‑desking) spreads. These approaches make more efficient use of space and staff, encourage innovation and help retain talent by providing flexible, social environments suited to varied ways of working.
A typical collaborative office lets workers use space more fluidly and intensively. If broadly adopted, this trend could change the size and location requirements of large companies, potentially reducing demand for traditional large, fixed‑floorplate offices.
The Hub is a two‑year‑old co‑working centre in Melbourne with about 730 members paying between $20 and $600 a month. It hosts creative professionals and staff from organisations such as NAB, AMP, Deloitte and RMIT, and also houses startups like crowdfunding platform Pozible and the communications feed Yammer.
Yes. The Hub planned to expand into a 1,200 sq m office at 101 William Street in Sydney’s Darlinghurst in May, was adding another floor to its Melbourne operation within months, and was in discussions about a venue in Adelaide.
The article mentions collaborative providers such as Deskwanted and Inspire9. These operators are part of a broader shift toward smarter use of space and resources by offering shared, community‑oriented work environments that contrast with traditional office models.
Yes. The diversified property trust GPT invested $6 million in Silicon Valley start‑up LiquidSpace, which provides an online platform for businesses to farm out idle workspace—showing investor interest in flexible office technology.
Deloitte’s innovation (chief edge) officer Pete Williams said their research shows richer face‑to‑face encounters between employees and clients help businesses solve problems and be more creative. Deloitte staff used The Hub to learn how future workspaces will drive collaboration differently from traditional offices.

