Woolworths' new pokies king

Woolworths' Grant O’Brien has nailed his colours to the mast with this week’s ‘win’ on pokies... so why not reveal just how big the business has become.

Having successfully defended Woolworths' role as one of the biggest players in the gaming machine business, O’Brien is now free to openly push for power in the pokies market. Woolworths has an estimated 12,000 machines... that’s four times more than Wesfarmers.

Coles' Richard Goyder on the other hand will now be compelled to fully compete with O’Brien or else quit the gaming business altogether – Goyder has publicly expressed discomfort with Coles' involvement with pokies.

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