Woolies to unveil local brand

Retailer forges ahead with marketing plans for 'Woolworths Local' across outlets.

The scrutiny of big supermarkets' relationships with suppliers has taken another twist as Woolworths (WOW) reportedly readies to launch a "Woolworths Local" retail brand, according to Fairfax Media.

The media outlet reports that the retailer has already created marketing material for a label called "W Local", with scope to use it as a new retail banner across its various outlets.

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