Woolies cuts prices

The new strategy is part of the company's latest offensive in the grocery marketing wars and it comes in the same week that Coles announced it would roll out statewide uniform pricing.

From February 1, Coles will charge consumers the same prices in all its 192 Victorian stores, it said, excluding fresh fruit and vegetables.

Woolworths said it introduced statewide, uniform pricing in 2008, changing from 30 pricing regions to having just state regions, but had not made a public announcement at the time.