Wipe-out: Rudd's 'dreaming' in Queensland

Kevin Rudd has long been Labor's best spruiker, but the latest data shows his last-minute flourish of goodies for marginal voters has failed to stick.

Prime Minister Kevin Rudd may be a “once-in-a-century egomaniac”, as Mark Latham put it, but he is also a once-in-a-generation political salesman.

How else could Labor manage to have stayed above the level of support Julia Gillard had, while being led by a man who undermined her government for three years, and who certainly hasn’t improved Labor’s suite of policies?

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