Why we need more Click Frenzys

The original department store model still seemingly underpins the future strategy of many of our traditional retailers and while they have been asleep on the wheel, consumers have been busy building relationships with more responsive brands.

Traditional Australian retailers have given Click Frenzy and innovative retail brands an enormous advantage. The very existence of this much-hyped event is indicative of the failure of many retailers to invest in and drive significant returns from their online channels. But while Click Frenzy Mark II may have had a little more success this time around, it is by no means an indication of its likely future.

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