Why the iPhone no longer the apple of Asia's eye

A combination of iPhone fatigue and nimbler competition has seen Apple’s iconic smartphone lose its shine among Asia's well-heeled consumers.

Apple’s iconic iPhone is losing some of its lustre among Asia's well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.

Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics, eating into Apple's market share.

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