Why small business needs to get smart about social media

Small businesses have fallen behind the curve when it comes to social media, but new research shows exactly why it should be a vital component of a company’s strategy.

Every business, no matter how big or small, should have an online presence, including social media accounts, according to Westpac’s general manager of small business Julie Rynski.

Newly-released research from the bank shows that just 35 per cent of small business owners maintain a social media presence, and the majority of those are under the age of 44.

“People are really scared and overwhelmed by it,” she says.

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