Why investing is all about values

Starting with ‘why’ you do things will help you make better investment decisions.

Summary: It is beneficial to separate values from goals to help with financial decision-making. Money should be the means to achieving goals, not the end, and it becomes easier to think that way when you get clear of values first.    

Key take-out: Investors should go back to square one and first identify their values to make sure their money is going towards the right goals. 

Key beneficiaries: General investors. Category: Investment strategy, superannuation.

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