Why banks can’t compete with digital for advice

The long held premise that branches are great channels for advice is being dismantled as well informed customers demand real-time solutions.

There’s a long held premise that branches are great channels for advice, that this is the one differentiation that bank branches provide that the internet could never compete with. There are three problems with this assertion that should rightly challenge the superiority of the branch channel in bank operations today.

Customers rarely get advice in a branch

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