Why Australian businesses should go west in China

Western China's economy has been taking off since 2005. It’s catch-up development presents major opportunities for Australian businesses.

Recent international travellers may have spotted a large panda dressed in what appears to be a spacesuit peering down at them in their airport terminal, its chest festooned with Chinese and international corporate logos.

‘Half of the Fortune Global 500 are in my hometown’, proclaims the panda. It’s an advertisement for Chengdu, the ancient capital at the heart of western China’s growth story.

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