Why Apple must look beyond iPhones

Apple has reported a record-breaking quarter but its shares have taken a tumble. Making money from smartphones is getting harder.

Apple has reported a record-breaking quarter, not that anyone cares given the tumble Apple's shares have taken after the results were announced. Evidently selling 51 million iPhones just isn’t good enough anymore.

But it all boils down to perspective – 51 million is still an astounding number of smartphones to sell, just not enough to keep the punters happy.


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