Why a broadband speed blitz misses the point

The recent launch of Japanese ISP So-Net’s 2Gbps FttH service was greeted with envy by bandwidth-starved users the world over. However, the vacuous focus on download speed often comes at the cost of value around services.

The news last month that Japanese ISP So-Net was launching the Nuro 2Gbps FTTH service for residential users – the fastest residential service in the world – was greeted with envy by bandwidth-starved users the world over.

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