Who killed BlackBerry's cool?

A couple of years ago, BlackBerry and its messaging service BBM were the definition of cool in the UK youth market. That exuberance has now well and truly evaporated with a set of upstarts stealing BlackBerry's mojo.

If you want to know how BlackBerry lost its mojo in a major consumer market, spend some time with a bunch of British teens.

The phone that once so dominated the UK youth market  that its messaging service BBM was even blamed for helping to connect young rioters who fought police and wrecked shops in London and other cities in 2011, has now lost its cool.


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