Where's the love for the iPad Mini?

The muted iPad Mini launch would suggest that Apple's fans aren't that enamoured by the latest addition to the family. So how does the Mini stack up against the competition?

The launch of an Apple device almost always leads to its legion of fans laying siege to stores. However, the iPad Mini has seemingly failed to elicit the usual response. Last Friday’s iPad Mini launch was a rather muted affair with many consumers around the world chosing not to queue for the device, making it one of the most subdued product launches in the company’s history.

While it is too early to say that the Mini won't get the same kind of love as its bigger cousin from consumers, it is facing some serious competition.



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