What Apple's latest recruit brings to the table

Apple's decision to hire the former CEO of the fashion house Yves Saint Laurent, Paul Deneve, is intriguing to say the least but what "special projects" does Tim Cook have in mind for his latest pick?

Apple has hired a new VP who will report directly to Tim Cook. Paul Deneve is cited as having responsibility for “special projects” and will report directly to Tim Cook.

The previous roles as a manager in luxury brand companies has led to a great deal of speculation about what new projects Apple could be working on that might also fit this new manager’s background and title.

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