What alternative investments appeal to millionaires?

Property is the most popular alternative investment for the rich, followed by collectibles and precious metals.

Morgan Stanley surveyed 300 millionaires about alternative investments, and found 77% owned real estate directly, while 35% also owned REITs. Most affluent folks own homes and are comfortable with real estate investments, so no surprise bricks-and-mortar in some shape or form took the number one and two alternative investment spots. In third position, collectibles – another asset that you can hold in your hand and study – were owned by 34%, followed by precious metals, at 28%. Private equity was owned by only 27%, and hedge funds, owned by 16%, was second to last out of nine asset classes.

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