We need to talk about how we talk about climate change

Recent research indicates that the term 'global warming' evokes greater concern amongst the public than 'climate change'. Words matter and it's why those opposed to action want to shift language to the even more benign term 'climate variability'.

How we talk about climate change has a lot to do with how we feel about it, and what we’re willing to do to act on it. Recent research from the US found that the terms “global warming” and “climate change” evoke different reactions: global warming is perceived as far more threatening.


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