Waiting for WiFi

The combination of WiFi and apps could make a big difference to how organisations engage with people. Its a good thing we are building the NBN.

A few weeks ago I walked into a Woolworths store and there was a large sign advertising the company’s new shopping app. I am not a big shopper but the ad did pique my curiosity and I thought that I should download the app.

However, I didn’t – there was no WiFi connection and I wasn’t sure about the size of the app and didn’t want to play around with it in the shop.

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