Virgin forced Qantas to cut domestic costs: report

National carrier says Virgin's aggressive campaign has caused its domestic arm to refocus.

Virgin Australia Holding's (VAH) aggressive campaign for local market share has forced Qantas Airways (QAN) domestic business to lower costs and refocus on customer services, The Australian Financial Review reports.

According to the newspaper, Qantas' head of domestic operations Lyell Strambi conceded John Borghetti taking the helm of Virgin in 2010 was "quite threatening" as it drove the national carrier's costs higher.


SMS Code Sent…

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Log in to access this content

Looks you are already a member. Please enter your password to proceed

Hi {{ user.FirstName }}

Verify your mobile number to unlock a FREE trial

Looks like you've already taken a free trial

Please sign up for full access

Updating information

Please wait ...

Related Articles