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Virgin Atlantic's wings clipped

Sir Richard Branson's Virgin Atlantic is heading for record losses of as much as £135 million ($A197 million), triggering fears of job cuts among the carrier's 9000 staff. New chief executive Craig Kreeger (pictured) has instigated a pay freeze and a cost-cutting plan after warning in an internal memorandum that the airline's financial performance was "well behind where we anticipated". The carrier, which flies 6 million passengers a year, slumped to an £80 million loss last year. It has been hit harder still this year by soaring fuel costs, stronger competition on its transAtlantic routes and rising airport charges.
By · 12 Mar 2013
By ·
12 Mar 2013
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Sir Richard Branson's Virgin Atlantic is heading for record losses of as much as £135 million ($A197 million), triggering fears of job cuts among the carrier's 9000 staff. New chief executive Craig Kreeger (pictured) has instigated a pay freeze and a cost-cutting plan after warning in an internal memorandum that the airline's financial performance was "well behind where we anticipated". The carrier, which flies 6 million passengers a year, slumped to an £80 million loss last year. It has been hit harder still this year by soaring fuel costs, stronger competition on its transAtlantic routes and rising airport charges.
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Frequently Asked Questions about this Article…

Virgin Atlantic has warned it could post record losses of as much as £135 million (about A$197 million), a sharp deterioration after an £80 million loss the previous year.

The airline says soaring fuel costs, stronger competition on its transatlantic routes and rising airport charges have hit revenue and pushed financial performance well behind expectations.

Craig Kreeger has implemented a pay freeze and launched a cost‑cutting plan after warning staff in an internal memo that the airline's financial performance was worse than anticipated.

The airline has signalled fears of job cuts amid the losses; the carrier employs about 9,000 staff, and the restructuring and cost‑cutting measures raise concerns about potential redundancies.

Virgin Atlantic flies around 6 million passengers a year; despite that traffic, rising operating costs and intensified competition have eroded profitability and contributed to the current losses.

Higher fuel prices increase operating expenses directly, while stronger competition on transatlantic routes can squeeze fares and revenue — together these factors reduce margins and can turn profits into losses.

Investors should monitor management's cost‑cutting plans, any workforce changes, cash flow and liquidity, trends in fuel and airport charges, and how competitive pressures on key routes affect revenue recovery.

Yes — the article notes rising airport charges as one of the key cost headwinds. Higher airport fees increase unit costs and, combined with other factors, can further squeeze future profitability unless offset by higher fares or lower costs elsewhere.