Viral viagra

Viral marketing is fast becoming the preferred method for advertisers to get their brands into the public consciousness and keep them there, but the formula for web-based success remains elusive.

A viral marketing campaign starring Kylie Minogue was named as one of the best ads of its kind this week by online content distributor GoViral, after generating more than 350 million hits on YouTube. The ad, titled Proof, was created in 2001. Its life span, however, seems never ending. Is it the brand itself – British underwear maker Agent Provocateur – the celebrity power of Kylie Minogue, or something else entirely that has ensured this kind of marketing success?

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