VEVO's big-screen dreams

Online music video site VEVO combines original content with large-scale advertiser support. It has made its mark on mobile devices, but can it cross over to broadcast TV?

The boom in online video is showing no signs of slowing down. eMarketer estimates predict that for 2013, US advertiser spending on the medium will eclipse $US4 billion, rising to $US8 billion by 2017. In Australia, the Interactive Advertising Bureau estimated that for the 2013 financial year domestic spending on online video was $A112 million, growing by over 40 per cent over the year prior. In the same report, out of the marketers surveyed 9 out of 10 suggested that their spend on online video had increased in the past 12 months.

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