Using Google to game the stock market

Google's search data may be the next big money-spinner for investors as powerful data mining toolkits start to provide deeper insights into market behaviour.

What a curious thing the stock market is; so powerful, yet so flighty. Like a school of sardines, it moves as one, changing direction nimbly when danger looms or advantage beckons. What it will do next has always been difficult to predict.

But what if you could now – using nothing more than a free, public online tool?

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