US 'eats our lunch', warns Woodside boss
They do one thing and they do it extremely well.
In an exclusive interview, Mr Coleman also confirmed that Woodside considered taking stakes in the massive coal seam gas-to-LNG projects under way on Australia's east coast but decided not to invest, telling BusinessDay: "Would you?"
A year ago, Mr Coleman, who succeeded Don Voelte in mid-2011, told investors that unconventional oil and gas was "a very large resource, and we can't ignore that resource".
But Woodside has since focused on conventional growth prospects in places such as Israel and Burma, and stayed on the sidelines of the $60 billion CSG-LNG boom, as proponents of the three projects under construction have looked to sell down equity stakes, including BG Group's Queensland Curtis LNG, Santos' Gladstone LNG and Origin Energy's Australia Pacific LNG.
Mr Coleman confirmed Woodside, flush with cash from its new Pluto LNG project on the Burrup Peninsula, had considered investing in CSG, saying: "Of course we look. That's our job, to know what everybody's doing. [We] run a ruler over every project ... to know what we're competing with in the marketplace. We've formed a view, I think time will just play it out."
In 2011, then Woodside chief Mr Voelte told a business forum that he wanted his six-year tenure to be remembered for his decision to stay out of CSG: "Come back and check four or five years from now, I think one of the greatest things I will have achieved is not taking my company into coal-bed methane."
Asked about the comment, Mr Coleman said: "Don showed wonderful insight." Costs had blown out on all three big CSG-LNG projects, he said. "Last time we were talking about this was 12 months ago and I said be careful and look what's happened, every one of them has now come out ... it's unfortunate."
But Mr Coleman, a former long-time Exxon Mobil executive, said Woodside would consider a joint venture with a specialist unconventional operator where it could add value, perhaps in marketing, LNG manufacture or CNG distribution.
The big oil companies had recognised they needed to bring in outside expertise on unconventional resources, he said, citing Exxon's purchase of XTO, BHP's Petrohawk acquisition, and Shell's buyout of Arrow Energy in Queensland.
"The big operators know what their capabilities are, and where the stepouts are," Mr Coleman said.
"We recognise we're not an operator of unconventional resources. You're starting to see that differentiation now, some of the analysts are starting to understand that culturally there's a big difference between the big heavy end of the house, where we operate, and an operator that works in unconventional."
Mr Coleman said the specialist upstream operators in unconventional extraction typically had a fairly simple business model.
"They do one thing and they do it extremely well, and they do it time and time again. I don't see companies in Australia as having anywhere near the competency at this point as US-based companies, in that sort of process. There are some who border on it, but I used to live and work in the US, these guys eat our lunch."
Mr Coleman would not say whether Woodside was negotiating with a possible partner in unconventional extraction.