Twitter's #nbcfail crisis

The social media site's decision to temporarily exile a user for criticising its Olympics partner has hurt its reputation and raises serious questions about how much power Twitter has over its community.

Twitter has been so abuzz about NBC's tape-delayed coverage of the Olympics that the #nbcfail hashtag was created last week as a way to consolidate criticism of the network.

This week, when Twitter executives suspended the account of one of NBC's most ardent critics, a Los Angeles-based reporter for The Independent, the twitterverse turned its ire on Twitter, which was quickly forced to apologise for its action.

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