Twitter: the White House's weapon of choice for political spin

Twitter has become the White House's most relied-upon PR weapon. In the world of real-time news, an amplified Tweet can trump even the most potent press release or media report.

Besieged by unflattering stories about the launch of President Barack Obama's healthcare program, the White House saw a news report that it wanted to swiftly knock down.

It was from NBC, which said that Obama had over-promised when he said Americans who liked their insurance could keep it, and that the president knew that many people would see their coverage change.


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